Welcome to the course on Marketing Management. We all have heard the term ‘marketing’. Marketing is of vital importance to any business. Marketing is everything a company does to acquire customers and maintain a relationship with them. It starts with understanding consumer’s preferences for products and services and attempts to satisfy their different wants and needs in a profitable manner. Your business may offer the best products or services in your industry, but without marketing, your potential customers would not know about it. This course on marketing is designed to help you understand the why’s and how’s of marketing. This course provides you with an understanding of the principles of marketing. You will learn: Basics of marketing Segmentation, targeting, differentiation and positioning 4Ps of marketing Consumer behavior Business marketing Product Life Cycle We will explain what marketing is all about in the simplest of terms through videos, examples, experience sharing by experts in the field, discussions, self assessment and graded assignments. I hope you are as excited as I am to begin this journey ! For details on the Course Agenda, Grading Scheme, Discussion Forum Guidelines and Assessment Deadlines – please visit the Course Syllabus page. Dr Ashis Mishra Indian Institute of Management Bangalore ———————————- Skip to main content Learner Steps When you agree to take a proctored exam, you agree to install remote proctoring software, perform various identification and environment checks, and allow the software to record video and sounds while you take the exam. The next few sections describe the stages you experience when you choose to take an exam with online proctoring. Steps in Proctored Exam: Agree to Take the Proctored Exam Proceed With a Proctored Exam Perform System Checks Enter Your Unique Exam Code Agree to the Terms of Service Read the Pre-Exam Advisory Information Take a Picture of Your Photo ID Scan Your Desk and Room Using Your Webcam Take a Webcam Photo of Yourself Return to the edX Browser and Start Your Exam Let us now see each of the above steps in detail. 1. Agree to Take the Proctored Exam: When you open a proctored exam, you have to choose whether you want to take the exam with online proctoring. If you choose to take the exam with proctoring, you go through steps to set up the proctoring software and take your exam. If you decline to take the exam with proctoring, then you will not be eligible for the Micromaster certificate. 2. Proceed With a Proctored Exam: If you agree to take the exam with proctoring, you proceed to a page that provides you with a link to download and install the online proctoring software. The page also provides you with a unique exam code that is assigned to you for use in this exam only. This code is unique to your account and to this exam. You should not share this code, and you can use it only once. Copy your exam code to your computer’s clipboard using keyboard shortcuts such as Control + C or Command + C. You will be asked for this code later, during the proctoring setup. The page with your unique exam code and the “Start System Check” link for downloading and running the online proctoring software. 3. Perform System Checks · Select Start System Check to download the online proctoring software. The page with your unique exam code and the “Start System Check” link for downloading and running the online proctoring software. Note Even if you have previously installed this software, for example if you installed it for a practice proctored exam or another proctored exam, you must install it again, to make sure you have the most up to date version. · Launch the online proctoring software so that it can check that you have a working camera and microphone. These checks make sure that a proctoring session can be successfully recorded on your system before you attempt to take the exam. · Follow the instructions on each page. If the system checks are successful, you are prompted to enter your unique exam code. 4. Enter Your Unique Exam Code: After you install the online proctoring software on your computer and successfully complete the system checks, you are prompted to enter the unique exam code that was assigned to you when you agreed to take the proctored exam. · If you have not already copied your exam code from the edX exam page, copy the code to your computer’s clipboard now. · In the online proctoring software window, paste the code into the Exam Code field, then select Validate. The proctoring software exam code prompt with an exam code pasted into the field. · If your exam code is valid, you see the details of your exam: the exam name and duration. Select Next. 5. Agree to the Terms of Service: You see the Terms of Use dialog for the proctoring software. Read the terms, then if you agree to them, select I agree. 6. Read the Pre-Exam Advisory Information: If you have agreed to the online proctoring software’s terms of use, you see a page of Pre-Exam Advisory Information. a. Read the advisory information, then select Next. The software checks for prohibited programs. b. Close any prohibited programs that you are prompted about. If you encounter any issues, select Contact Support in the proctoring software window to contact technical support. 7. Take a Picture of Your Photo ID: To fulfill the identity check for online proctoring, you use your webcam to take a picture of a government-issued photo ID that clearly identifies you by your full name, and that can be used to confirm your identity. a. Follow the instructions to hold your card up to the webcam and position it in the frame. When you are ready to take the photo, select Take ID Photo. b. Preview and confirm the photo of your ID. If you are satisfied that the photo ID picture is clear and legible, select the checkbox and select Confirm Photo ID. If you are not satisfied that picture is clear, select Retake to try again. 8. Scan Your Desk and Room Using Your Webcam: You must scan the desk and room in which you will take the exam, using your webcam. The video is used to confirm that there are no unauthorized materials on your desk or table, under your desk or table, or in the room. a. Select Start Room Scan. b. Move your webcam so that it captures the area on your desk as well as under your desk, then pan around the room. Note If you cannot move your webcam, use a mirror to show the webcam your desk, under your desk, and areas around the room. You must also show the webcam both sides of the mirror you use, to prove that nothing is written on the back of the mirror. c. Select Stop Room Scan when you have finished providing a video capture of the requested areas. d. Preview and confirm the room and desk scan. If you are satisfied that the room and desk scan clearly shows your test environment, select the checkbox and select Confirm Room/Desk Scan. Note Although you can select the checkbox to confirm your scan, you must wait until the recorded scan has finished replaying before you can select the confirmation button. If you are not satisfied with the scan, select Retake to try again. 9. Take a Webcam Photo of Yourself You are asked to take a photo of yourself using your webcam. Follow the instructions to position yourself in front of your webcam. When you are ready to take the photo, select Take User Photo. There is a countdown before the camera takes the photo. Preview and confirm that your photo is clear, and can be used to verify that you are the same person as in the photo ID. If you are satisfied that your photo is clear, select the checkbox and select Confirm User Photo. If you are not satisfied that picture is clear, select Retake User Photo to try again. 10. Return to the edX Browser and Start Your Exam: When you have completed all the verification steps, you see a page confirming that your proctored session has started. This means that you have successfully set up the proctoring software, and it has started recording a proctoring session. Important You must not close this browser page until you have finished your exam. The page confirming that the proctoring session has started. Return to the browser window where you were accessing the exam on edx.org, and take the exam.